Scaling D2C Sustainable Apparel to 5.2x ROAS with Meta Ads

Rapid creative iteration and Advantage+ catalog funnels unlocked massive scalability for AuraThread across Instagram & Facebook.

5.2x

Blended ROAS

₹92L

Monthly Revenue

-48%

CAC Reduction

3.8%

Store Conv. Rate

Scaling D2C Sustainable Apparel to 5.2x ROAS with Meta Ads

The Core Challenge

Ad fatigue and rising CPMs had crushed AuraThread's ROAS below break-even (1.4x), stalling revenue at ₹15 Lakhs/month.

RankZee Strategic Solution

We launched an agile UGC sprint producing 12 new video hooks weekly, restructured campaigns into a streamlined Advantage+ framework, and configured server-side Conversions API.

Documented Results & Impact

Scaled monthly revenue from ₹15 Lakhs to ₹92 Lakhs

Sustained 5.2x Blended Return on Ad Spend (ROAS)

42% improvement in purchase conversion rate

Customer acquisition cost dropped by 48%

“The creative velocity RankZee brings is unmatched. They turned our Meta Ads into a predictable cash engine.”

Pooja Mehta

Co-Founder, AuraThread

Ready to achieve comparable growth for your brand?

Let our senior growth architects analyze your current domain and formulate an initial execution plan.